Keyword Density Checker

What keyword density tells you

Keyword density is the share of all words on a page that belong to a given word or phrase. On its own it is not a ranking factor, and there is no perfect percentage. What it is good for is a quick reality check: does the page talk about what you think it talks about, and does any phrase repeat so often that it starts to sound unnatural?

Using the keyword density checker

1. Choose Check a URL for a live page, or Paste text for a draft.
2. Optionally enter a focus keyword, the main phrase you want the page to be found for.
3. Run the check and read the totals at the top: words, unique words, sentences and reading time.
4. Look at the most used words and phrases. They should match your topic.
5. If you entered a focus keyword, go through its checklist and fix anything marked amber or red.

Reading the keyword frequency tables

The tables list single words, two-word phrases and three-word phrases by how often they appear. Common filler words like "the", "and" and "with" are left out so the real topic words stand out. Phrases are only shown when they appear at least twice. This keyword frequency view makes it easy to spot a phrase you repeat more than you meant to.

A healthy page usually has its main topic near the top of each table, supported by related terms. If the top words are things like your brand name, menu labels or unrelated words, the main content may be thin or the topic unclear.

The focus keyword checklist

• Count and density: how often the exact phrase appears. More than about 3% for one phrase usually reads as repetitive.
• Title tag, meta description and H1: the places search engines and readers look first.
• H2 and H3 headings: using the phrase or a close variation in a subheading helps structure the page around it.
• First 100 words: mentioning the topic early tells readers they are in the right place.
• URL: useful for new pages. Do not change old URLs just for this.

Using it as a word counter

Even without a keyword, the tool works as a simple word counter with sentence count, average sentence length and reading time. If your average sentence runs past 20 to 25 words, try splitting a few long sentences. Short, clear sentences are easier to read on a phone.

Pair the numbers with your own judgement. Write for the reader first, then use the checker to catch anything missing. For titles and descriptions, the title and description preview shows how your keyword looks in a search result.

Official reference: Google's spam policy on keyword stuffing shows what overused keywords look like to Google, which is a useful check on the numbers above.